The Trust Crisis

  • 1 min read

A Watson Wyatt Worldwide study of 12,750 U.S. workers in all major industries found that companies with high trust levels outperform their low-trust counterparts by 186 percent.
Nonetheless, organizations are woefully slow to realize the bottom-line implications of trust deficits.
Despite trust’s importance, few leaders give it the focus it deserves. Misunderstood as a nebulous “feeling”, trust is earned through consistent, positive behaviors practiced over time, making it ultimately manageable.
“Trust always affects two outcomes – speed and cost,” confirms leadership guru Stephen M. Covey in The Speed of Trust. “When trust goes down, speed will also go down and costs will go up. When trust goes up, speed will also go up and costs will go down. It’s that simple, that real, that predictable.”
I’ll bet there’s a trust deficit in your company, and you may not even realize it. Maybe it’s part of the culture, and it’s not talked about. It’s a hidden cause of lack of engagement. What do you think?

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