Accountability In Coaching: Why Credentials Matter

  • 3 mins read

The world of coaching is fast-growing. Its easier now than ever before to become a coach and start assisting people with a variety of goals, be they on a professional or personal level. However, in the past, many of these coaches have begun their journey after reading a few books on a dedicated topic, without holding much experience or expertise in the field.

This will soon stop as moving forward, peoples needs are changing greatly. More and more people have easy access to coaching services, which means we will see new problems that coaches will have to navigate.

And these new problems that people face will require a certain level of expertise from industry players. That, coupled with the natural rise in the entry barrier as more and more people enter the industry, are the reasons why its becoming more and more important to showcase your credentials in the coaching industry.

Why Are Peoples Needs Changing?

Its not necessarily that individuals encounter new problems in their personal or professional goals, though an argument can certainly be made for this as well, considering the aftermath of the global health pandemic.

More so, coaching services are today more accessible than ever. From companies that are offering employees at all levels programs to help them grow to virtual sessions you can access anytime and from anywhere, coaching is easier to tap into.

And this means that groups that have historically not been a part of the industry can also turn to coaches for help. One example would be the rise of BIPOC people seeking support and guidance in their professional journey.

Its impossible to take out who they are, and the social-economic struggles of the community from their journey. This is why we can see a rise in BIPOC-focused coaches that specifically helps members of this community thrive.

And This Is Why Credentials Matter

As people are stepping into coaching more aware of the challenges they face in their career and personal journey, word of mouth and client testimonials arent enough to persuade them.

Coaching today and moving forward must instead place a bigger focus on legitimate credentials and proven models that can show the client the path they are about to follow can yield success. The promise of a big outcome wont mean much if the coach cannot describe how they plan to get you there.

What Does This All Mean for the Client?

The industry will likely see a surge in new job openings and individuals entering the market. Clients will have more options than ever, but choosing between these options needs time.

Your coach is the person most qualified and capable to help you with your specific issue. Certification, experience, and proven models are just some of the elements you need to assess before beginning a relationship with a new coach.

So never base your decision on who makes the biggest promise. Review how the coach is planning to get you to reach your goals, to make an informed decision.

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