The Human Side of Executive Coaching

  • 3 mins read

Coaches can have vastly different approaches to helping their clients achieve their professional, personal, or niche goals.

However, what should never change in terms of how coaching ensues is the idea that the client’s needs always come first, before the books, strategies, and formats.

Call it the recipe for success in executive coaching, but when you don’t prioritize the client’s needs, you miss out on the human component of coaching, which can often determine its success.

What Is the Human Component of Coaching?

The human component refers to the fact that the coaching strategy should address the specific needs of the client who needs help.

Let’s take two scenarios to help you see the human component in action:

1. The General Approach

A person looking for coaching and support certainly has many options in 2022. In fact, you may even be inclined to sign up for a masterclass or course that can help you work on some of your issues to reach your goals.

These types of classes take a general approach. They tackle certain subjects in a way that allows a large group of people to learn and gain from them.

The coach will likely prepare a set of videos, booklets, checklists, and other materials to offer their clients and help them complete the course.

You can learn a lot from this type of approach, especially if you’ve never worked with a professional to improve your skills and mindset to overcome challenges and reach your goals. However, with this approach, you are missing out on essential interactions with your coach.

2. The Human Approach

The human approach to executive coaching essentially means your coach will build an actual relationship with you instead of just sharing tips and tricks. For starters, the human approach involves identifying your unique needs and expectations.

You will meet with your coach and get support for your circumstances instead of an overall approach to becoming more successful or socially open. The human approach puts you, as an individual, at the frontline of the entire process and not a potential group of people.

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Which One Is Better?

It should be said that both approaches have their time and place. The general approach, whether in the form of a class or a course, can certainly help people achieve meaningful results and even clarify some questions they may have about their future.

But in most cases, people respond better to the human approach simply because it is tailored to their individual circumstances.

So when you choose a course, a program, or a coach, always let your individual needs guide you. Ask yourself:

Can this really help me? Is it appropriate for my goals?

Once you do that, you’ll be able to navigate the world of coaching effectively and find tips, tricks, and people who can genuinely help you achieve what you want.

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