Top 4 Questions CEOs Should Ask

  • 3 mins read

One of the most important tasks of an executive coach is to help CEO clients ask the right questions.

People in these leadership positions often need to take a step back from the day-to-day of the company and think a few steps ahead. Weaknesses and strengths need to be fully determined. Potential obstacles need to be known and prepared for. Opportunities need to be identified and leveraged fully.

It’s time to look ahead at what may be in store for your company. To do that, you may want to ask yourself these 4 critical questions:

1. What Future Economic and Geopolitical Issues May Affect Your Business?

Companies don’t live in a void. World events, even if physically on the other side of the globe, may have a direct impact on a company’s operations.

CEOs may need to ask themselves how current economic and geopolitical events could impose certain obstacles and the company’s vulnerabilities. Then, it’s worth taking a look at the company’s growth plan to determine how these vulnerabilities may (or may not) slow it down.

2. How Does the Company Plan to Improve Its Diversity and Inclusion?

Young workers (Gen Z and Millennials) are known for having a very low tolerance for a lack of diversity and inclusion in the workplace. Companies across the board are facing increased pressures in tackling these issues head-on.

The task cannot be postponed anymore. Becoming a more inclusive, diverse, and even sustainable company is one of the best ways for companies to attract qualified talent, and retain them better.

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3. What’s Going on in the Company’s Market?

There are world events, and then there are market events. CEOs will need to take a close look at their industry and identify growing trends and moments that make sense to be leveraged.

Whether its a new technology, a growing consumer need, or changes in the workforce itself, next year may be the perfect opportunity for CEOs to take their company forward and stay ahead of the curve.

4. Has the Company Transformed Enough Since the Pandemic?

The scars of the COVID-19 pandemic are still quite visible. Many businesses have found themselves in the position to make rapid changes out of necessity, from transferring their workforce to a remote work model to even drastically changing their operations to accommodate the new reality of lockdowns.

Some of these changes will go away, others are expected to remain in place. CEOs should figure out which of these changes make sense to keep around.Moreover, it may be the perfect time to look over the mistakes of the past and plan for the next potential disruption.

So How Can You Answer These Questions?

An executive coach may help CEOs and other leaders tackle the questions CEOs should ask and make more sense of the noise, but very broadly your job at hand is to:

Gather data.

Analyze.

Plan.

These are the steps one needs to take to effectively take their business further.

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