Category Archives: coaching

Juggling Jellyfish: The Delicate Dance of Leading a Multi-Talented, Multidisciplinary Team

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In the vibrant, colorful ocean of our business journeys, we often find ourselves amidst an intriguing spectacle of diversity – our multi-talented, multidisciplinary teams. Just like a mesmerizing school of jellyfish, our teams are graceful yet formidable, seeming to perform a synchronized dance despite their distinct individuality. The delicate art and challenge of leadership lie in ‘juggling these jellyfish’ – aligning these distinctive talents towards a unified goal.

A multidisciplinary team is a treasure trove of varied skills, perspectives, and ideas. It’s comparable to a jellyfish using its array of diverse tentacles to explore and survive. Your team’s array of talents is your superpower. Here at Kashbox Coaching, we underscore the need to acknowledge and appreciate this diversity. Each team member brings their unique flair to the table – be it the innovator, the planner, the executor, or the mediator. As leaders, our mission is to identify these strengths, ensuring they are fully harnessed and celebrated.

However, akin to a jellyfish balancing its movements to stay buoyant, we too must strike a harmonious balance among our team’s varied talents and roles. This task may seem as precarious as juggling jellyfish! But, with open communication, mutual respect, and a shared vision, it’s a feat well within our grasp. Foster an environment where your team feels encouraged to share their ideas, listen to each other’s perspectives, and work collaboratively towards your collective goals. Remember, a team is not merely a group of people working together, but a group of people trusting one another.

The jellyfish also imparts an invaluable lesson about adaptability. Just as it seamlessly adapts to the ocean currents, we too should maintain flexibility in our leadership style. Different situations may warrant different approaches, and different team members may require varied types of guidance and support. As we frequently emphasize at Kashbox Coaching, an exceptional leader is not rigid but adaptable and responsive to the team’s needs and the ever-evolving business landscape.

And let’s not overlook the transparency of a jellyfish. As leaders, transparent communication and actions forge trust, a cornerstone of any successful team. When team members understand the ‘why’ behind decisions and plans, they are more likely to feel valued, engaged, and committed to the collective vision.

Here at Kashbox Coaching, we acknowledge that ‘juggling jellyfish’ – leading a multi-talented, multidisciplinary team – can be daunting, but it’s also an exhilarating adventure. With the right blend of appreciation, communication, adaptability, and transparency, you can cultivate a team environment where everyone flourishes, and the whole truly becomes greater than the sum of its parts.

We’re here to support you in this intricate dance of leadership. As you embark on this journey with us, let’s acknowledge the diverse talents that make your teams unique, and together, we’ll master the delicate art of juggling jellyfish.

Harmonizing Success: Conducting an Orchestra as a Metaphor for Exceptional Leadership

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At first glance, the worlds of classical music and corporate leadership may appear worlds apart. However, a closer examination reveals that the intricate dance of conducting an orchestra offers valuable insights into the art of exceptional leadership. This article explores how the role of a conductor can serve as a metaphor for effective management, elucidating the skills and strategies required to orchestrate harmony and success within an organization.

Setting the Tempo for Success

A conductor sets the tempo for an orchestra, ensuring that musicians play in unison and that the music unfolds with the desired pace and energy. Similarly, exceptional leaders establish the rhythm of work within their organizations, providing clear direction and setting expectations that enable their teams to work cohesively towards shared goals.

Mastering the Art of Communication

Conductors communicate with their musicians through a variety of means, including gestures, facial expressions, and body language. This non-verbal communication is crucial in conveying the conductor’s interpretation of the music and guiding the orchestra through the performance.

Likewise, effective leaders understand the importance of clear and concise communication, both verbal and non-verbal. They recognize that strong communication skills are essential for building trust, fostering collaboration, and ensuring that their team members understand their roles and responsibilities.

Embracing Diversity and Individuality

An orchestra is comprised of diverse instruments and musicians, each contributing their unique voice and expertise to the ensemble. A skilled conductor recognizes and appreciates this diversity, drawing on the unique talents of each musician to create a harmonious and cohesive performance.

In the realm of leadership, embracing diversity and individuality is vital to cultivating an inclusive and innovative working environment. Exceptional leaders value the unique perspectives, skills, and experiences that each team member brings to the table, fostering a culture that encourages creativity and collaboration.

Balancing Control and Flexibility

A conductor must strike a delicate balance between maintaining control over the orchestra and allowing musicians the freedom to express themselves within the framework of the music. This balance enables the orchestra to perform cohesively while still allowing for moments of individual brilliance.

Similarly, exceptional leaders understand the importance of balancing control and flexibility in their management approach. They provide guidance and support while simultaneously empowering their team members to take ownership of their work, fostering a sense of autonomy and engagement.

Adaptability and the Ability to Respond to Change

During a performance, a conductor must be prepared to adapt to unexpected challenges, such as a musician’s mistake or a sudden change in the acoustics of the venue. This ability to respond to change and adjust on the fly is crucial to the success of the performance.

In leadership, adaptability and the ability to respond to change are equally essential. Exceptional leaders are prepared to navigate the uncertainties of the business world, pivoting their strategies and approaches as needed to seize opportunities and overcome obstacles.

Orchestrating Success Through Exceptional Leadership

The metaphor of conducting an orchestra offers a compelling lens through which to examine the qualities and skills required for exceptional leadership. By embracing the lessons gleaned from the world of classical music, leaders can learn to set the tempo for success, master the art of communication, celebrate diversity, strike a balance between control and flexibility, and cultivate adaptability. As a result, they can orchestrate a harmonious and high-performing organization that hits all the right notes on the path to success.

Mind-Melding with Moguls: How Telepathic Communication Could Revolutionize Business Coaching

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Imagine a world where leaders could communicate directly with the minds of their mentors, drawing on their vast experience and wisdom without the constraints of time or distance. This futuristic scenario may not be as far-fetched as it seems, thanks to the potential of telepathic communication. In this epic exploration, we delve into the realm of telepathy and examine how it could revolutionize business coaching, unlocking unprecedented opportunities for growth and success.

Unlocking the Secrets of Telepathy

Telepathy, the direct transmission of thoughts and emotions between individuals without the use of verbal or non-verbal cues, has long been a subject of fascination and speculation. Although still considered a fringe science, research into telepathy has gained momentum in recent years, spurred by advances in neuroscience and technology. As scientists work to unravel the mysteries of the human mind, the prospect of telepathic communication moves closer to reality.

The Telepathic Business Coach: A New Paradigm

The fusion of telepathy and business coaching could herald a new era of mentorship and professional development. Here’s a glimpse of how telepathic communication could transform the business coaching landscape:

Unparalleled Access to Insights and Experience

Telepathic business coaching would enable mentees to access the minds of their mentors instantly, tapping into their vast reservoirs of knowledge, wisdom, and experience. This direct connection would facilitate the rapid transfer of invaluable insights, accelerating the learning process and fostering personal and professional growth.

Elimination of Barriers to Communication

Telepathy would eliminate language barriers, ensuring that coaches and mentees could communicate seamlessly, regardless of their linguistic backgrounds. This would open up a world of possibilities, as leaders could learn from the best minds globally without being hindered by language limitations.

Real-time, Unfiltered Feedback

Telepathic communication would allow for real-time, unfiltered feedback between coaches and mentees, enabling leaders to make swift adjustments and improvements. The immediacy of telepathic feedback would facilitate the rapid identification of blind spots and areas for development, fostering a more agile and responsive approach to leadership.

Enhanced Empathy and Emotional Intelligence

As telepathy involves the direct transmission of emotions, it could also contribute to the development of empathy and emotional intelligence in leaders. Through their telepathic connection with mentors, mentees would gain a deeper understanding of the emotions and motivations that drive others, honing their ability to connect with and inspire their teams.

Streamlined Decision-Making

The rapid exchange of information and ideas through telepathy could expedite decision-making, allowing leaders to respond more swiftly and effectively to challenges and opportunities. By tapping into the collective wisdom of their mentors, leaders could make better-informed choices, driving their organizations to greater heights of success.

Conclusion: Embracing the Possibilities of Telepathic Business Coaching

While telepathic communication may still seem like the stuff of science fiction, its potential to revolutionize business coaching is undeniable. As the frontiers of neuroscience continue to expand, we may one day witness the dawn of a new era in professional development, where mind-melding with moguls becomes a reality. By embracing the possibilities of telepathy, we can begin to imagine a world where leaders are empowered to learn, grow, and succeed like never before.

The Art of Alpaca Shepherding: Unconventional Lessons in Leadership from South American Herders

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Leadership lessons can come from unexpected sources, and the ancient art of alpaca shepherding in South America is one such treasure trove of wisdom. These gentle, curious creatures, prized for their luxurious fiber, have been tended by Andean herders for centuries. Delving into the world of alpaca shepherding, we unveil unconventional leadership lessons that can be applied to modern management practices, providing insight into how to guide diverse teams to success.

Lesson 1: Adaptability in the Face of Adversity

Alpacas are well-adapted to thrive in the harsh environments of the Andes, with their thick coats and ability to withstand extreme temperature fluctuations. Likewise, Andean herders have learned to adapt their shepherding techniques to the challenging terrain and weather conditions.

Leaders can learn from this adaptability by being open to change and agile in the face of adversity. Embrace challenges as opportunities to innovate and grow, adapting your leadership style and strategies to suit the ever-evolving business landscape.

Lesson 2: The Power of Observation and Patience

Alpaca herders spend countless hours observing their flock, carefully monitoring each animal’s well-being and identifying any signs of distress. They understand that a watchful eye and patience are critical to ensuring the health and prosperity of the herd.

In leadership, the importance of observation and patience cannot be overstated. By attentively monitoring your team members, you can better understand their strengths and weaknesses, recognize potential issues, and provide timely support when needed. Cultivating patience allows you to make informed decisions and fosters a nurturing environment in which your team can flourish.

Lesson 3: The Value of Strong Relationships and Trust

The bond between alpaca herders and their animals is one of mutual trust and respect. This connection is built over time through consistent, gentle guidance, and a deep understanding of the alpacas’ needs and behaviors.

Effective leadership hinges on the ability to establish strong relationships and trust with your team. By genuinely investing in understanding your team members and their needs, you can create an atmosphere of mutual respect and loyalty. Trust empowers your team to take risks, contribute ideas, and work collaboratively to achieve common goals.

Lesson 4: Sustainability and Long-Term Vision

Andean herders recognize that the sustainability of their livelihood depends on the careful management of resources, such as the land and the alpaca population. They practice responsible shepherding by allowing the landscape to regenerate and ensuring the well-being of their animals.

Leaders can take a page from the herders’ book by adopting a long-term, sustainable approach to their organization’s growth. Prioritize the well-being of your team, foster a culture of continuous learning and development, and make strategic decisions that benefit both the immediate and future success of your organization.

Conclusion: Embracing the Wisdom of Alpaca Shepherding in Modern Leadership

The art of alpaca shepherding offers unique and unconventional lessons in leadership that transcend time and geography. By embracing the adaptability, observational skills, relationship-building, and long-term vision of Andean herders, modern leaders can guide their teams to unparalleled success. In a world where conventional leadership tactics may fall short, the wisdom of alpaca herders offers a fresh, innovative perspective that can inspire and inform the leaders of today and tomorrow.

The Benefits and Challenges of Servant Leadership

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Servant leadership is a leadership philosophy that prioritizes the well-being and growth of individuals and teams over the personal or organizational gains of the leader. This approach to leadership has gained significant popularity in recent years due to its ability to create a positive and empowering work environment. However, implementing servant leadership effectively requires a deep understanding of the benefits and challenges that come with it. In this article, we will explore both the advantages and difficulties of servant leadership in detail.

Benefits of Servant Leadership

Increased Employee Engagement: Servant leaders focus on the needs and development of their team members, which creates a positive work environment that fosters employee engagement and job satisfaction. When employees feel valued and supported, they are more likely to be motivated and productive.

Improved Collaboration: Servant leaders promote open communication and encourage collaboration between team members. This fosters a sense of unity and cooperation within the team, leading to more efficient problem-solving and decision-making processes.

Increased Creativity: Servant leaders create an environment where employees feel comfortable sharing their ideas and taking risks. This encourages creativity and innovation, leading to new and improved products, processes, and services.

Stronger Organizational Culture: Servant leaders emphasize values such as integrity, empathy, and collaboration, which can help build a strong organizational culture that attracts and retains talented employees.

Challenges of Servant Leadership

Time-Intensive: Servant leadership requires significant time and effort to implement effectively. Leaders must be willing to spend time building relationships with team members, fostering a positive work environment, and providing support and development opportunities.

Balancing Autonomy and Direction: Servant leaders aim to empower their employees, but they must also provide guidance and direction. Finding the right balance between autonomy and direction can be a challenge for servant leaders.

Risk of Burnout: The empathetic and supportive nature of servant leadership can lead to leaders taking on more responsibility and workload than they can handle. This can lead to burnout and negatively impact their ability to lead effectively.

Resistance to Change: Some employees may be resistant to the change in leadership style and may have difficulty adjusting to the new work environment. Servant leaders must be prepared to handle this resistance and help employees understand the benefits of the approach.

In conclusion, servant leadership has the potential to create a positive and empowering work environment, but it requires a deep understanding of the benefits and challenges that come with it. Servant leaders must be prepared to invest time and effort into building relationships with team members, fostering a positive work environment, and providing support and development opportunities. The approach can lead to increased employee engagement, improved collaboration, increased creativity, and a stronger organizational culture. However, leaders must also be prepared to handle challenges such as balancing autonomy and direction, the risk of burnout, and resistance to change.

2023: The Perfect Year to Hire a Coach?

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The coaching industry has never been more popular. People all over the globe now understand that, at least in some areas of their lives, they need the support of an objective party who can assist them in navigating certain challenges.

Whether it’s leaders, executive, or individual coaching, 2023 is the perfect year to collaborate with a coach and achieve your goals, for a few key reasons:

Murky Waters Ahead

Unfortunately, many of the issues that began in 2022 will leave their marks in the next year or beyond. Whether it’s the changing work environment that leaves executives scrambling for optimizations or the financial recession that requires people to make some changes in their lives, 2023 will not be without its challenges.

And a good coach can assist you as you’re navigating these challenges. They can help you plan for your future, establish new goals, and assist you while you are implementing your desired changes.

Achieving Your Best Self

There comes a time when people can become frustrated for putting off their dreams, be they on a personal or professional level.

Unfortunately, once you get into a specific routine, it can become difficult to find the time and resources to invest in your development. By working with a coach, you can learn how to prioritize your schedule and find the necessary tools to work on your personal goals.

For instance, an individual coach may help you achieve certain goals such as improving your public speaking abilities or becoming more assertive. A leadership coach can provide you with the right tools and support to better lead your team. On your own, achieving either of these things can seem like an impossible task with a busy schedule.

Learn About Yourself (or Your Company)

The coaching process isn’t all about learning or changing. It often involves many moments of reflection and assessments, which offers both individuals and companies a way to fully understand their strengths and weaknesses.

Once you understand what you’re good at, and what areas still need some work, change often comes much easier.

Leverage This Growing Industry

The coaching industry is continuously growing and improving. Today, coaches rely on proven frameworks and strategies to assist their clients in achieving their goals.

Moreover, since the industry is growing, it is able to provide lots of options in terms of types of coaching, preferred methodologies, and even how the coaching sessions are delivered. In a way, coaching has never been more convenient.

Choosing the Right Coach

2023 is a great moment to start working with a coach, but know that not all of these professionals are the same. Each coach can have different styles, methodologies, or strong points, so it’s up to you to do your homework and find a coach that truly meets your needs.

One of the first things to look for in a coach is whether they understand the challenges you or your company are dealing with. If they don’t tick this box, then they will not provide the right support.

3 Major Challenges Healthcare Executives Will Face in 2023

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The healthcare industry is currently going through some changes that can affect health institutions big and small.

These changes can put a lot of pressure on healthcare executives who may struggle with effectively preparing for the changes in the healthcare landscape.

Let’s quickly examine 5 major changes that healthcare executives will need to face in 2023 and beyond:

1) Price Transparency 

Lack of price transparency in the healthcare system has historically imposed great burdens on a patient’s ability to choose their provider (by analyzing costs) and especially paying off their medical bills.

Now the CMS has imposed new regulations to make hospital pricing more transparent and clearly publish the prices they negotiate with insurers for various medical treatments, medications, and even devices.

2) Patient Experience

People expect a higher level of satisfaction from their healthcare providers, fueled in part because of the high costs often associated with even basic health services.

Healthcare organizations will likely face a tougher time retaining patients if they do not increase patient satisfaction levels. Growing competition in the industry means the hospital can quickly lose even its long-term patients, especially if prices become more transparent and people can research providers’ different rates.

3) Introducing New Payment Models

New payment models are becoming more and more present in the healthcare industry. Systems such as bundled payments, shared savings, or even medical subscriptions are slowly becoming a necessity for every hospital to introduce at some point.

Of course, adding a new payment model comes with a lot of challenges, as executives have to balance current systems, integrate new ones, and effectively monitor their performance to determine whether this new model yields the desired results.

4) Staffing

Staffing will unfortunately remain one of the biggest roadblocks hospital managers and executives will face in 2023. Finding qualified individuals is made even harder for smaller practices that may not be able to offer the same incentives that bigger healthcare institutions have.

And the issue isn’t just about finding doctors. Hiring nurses, medical assistants, and auxiliary personnel can also pose some difficulties for managers.

5) Staff Satisfaction

Apart from patient satisfaction, managers need to care for the happiness of their staff, a lot of whom are still feeling the burnout of the Covid-19 pandemic.

Ignoring these issues can, unfortunately, underline the staffing issues as current staff may leave or retire early due to the unaddressed pressures of their work environment.

How Can Hospital Executives Prepare for These Changes?

Many hospitals are finding themselves in the midst of a much-needed transition. Apart from the 3 new trends discussed, many healthcare executives are also facing increasing pressure to respond to various consumer demands, such as more accessible eHealth services.

This is a time for transformation, and to effectively navigate all these changes, executives may want to collaborate with healthcare coaches that are trained to guide these institutions through new waters.

A healthcare coach’s role may be instrumental in helping hospital leaders effectively plan for these new trends and take their health institution further.

Top 4 Questions CEOs Should Ask For 2023

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One of the most important tasks of an executive coach is to help CEO clients ask the right questions.

People in these leadership positions often need to take a step back from the day-to-day of the company and think a few steps ahead. Weaknesses and strengths need to be fully determined. Potential obstacles need to be known and prepared for. Opportunities need to be identified and leveraged fully.

And because 2022 is almost up, it’s time to look ahead at what 2023 can have in store for your company. To do that, you may want to ask yourself these 4 critical questions:

  1. What Future Economic and Geopolitical Issues May Affect Your Business in 2023?

    Companies don’t live in a void. World events, even if physically on the other side of the globe, may have a direct impact on a company’s operations.

    CEOs may need to ask themselves how current economic and geopolitical events could impose certain obstacles in 2023, and the company’s vulnerabilities. Then, it’s worth taking a look at the company’s growth plan to determine how these vulnerabilities may (or may not) slow it down.

  2. How Does the Company Plan to Improve Its Diversity and Inclusion?

    Young workers (Gen Z and Millennials) are known for having a very low tolerance for a lack of diversity and inclusion in the workplace. Companies across the board are facing increased pressures in tackling these issues head-on.

    The task cannot be postponed anymore. Becoming a more inclusive, diverse, and even sustainable company is one of the best ways for companies to attract qualified talent, and retain them better.

  3. What’s Going on in the Company’s Market?

    There are world events, and then there are market events. CEOs will need to take a close look at their industry and identify growing trends and moments that make sense to be leveraged in 2023.

    Whether it’s a new technology, a growing consumer need, or changes in the workforce itself, next year may be the perfect opportunity for CEOs to take their company forward and stay ahead of the curve.

  4. Has the Company Transformed Enough Since the Pandemic?

    The scars of the COVID-19 pandemic are still quite visible. Many businesses have found themselves in the position to make rapid changes out of necessity, from transferring their workforce to a remote work model to even drastically changing their operations to accommodate the “new reality” of lockdowns.

    Some of these changes will go away, others are expected to remain in place. CEOs should figure out which of these changes make sense to keep around.

    Moreover, it may be the perfect time to look over the mistakes of the past and plan for the next potential disruption.

So How Can You Answer These Questions?

An executive coach may help you tackle these issues and make more sense of the noise, but very broadly your job at hand is to:

Gather data.

Analyze.

Plan.

These are the steps one needs to take to effectively take their business further in 2023.

Coaching vs. Mentoring: Are they the Same?

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What is a mentor? What is a coach?

Are they the same? Do their roles intersect? As both coaching and mentorship roles and programs become more and more of a necessity in business landscapes across all sectors, it may be useful to establish the key distinctions between the two roles.

Because yes, they are vastly different, even though you may also notice some similarities between the two.

The Key Differences Between a Mentor and a Coach

  • Formality

Coaching is a bit more formal than mentoring (in most cases). Usually, a coach will work as a consultant with clear definitions as to their role, activity within the company, and even the methodology used to assist organizations or employees to meet their goals.

Mentorship is often an informal agreement between two parties, such as a team leader providing a new employee with a bit more support to help them navigate their tasks.

  • Training

Mentors don’t need official training to become mentors. It can simply be someone with enough hands-on experience in a certain role helping a coworker or employee improve their skills. The approach itself can be less structured and function on a need-basis, based on the challenges the mentees face.

Coaches, on the other hand, are specifically trained to assist individuals and companies in reaching their goals.

  • Who Benefits

With mentorship, the major beneficiary is, of course, the mentee. They receive counseling from their mentor in order to better handle tasks and challenges, which can indirectly benefit the company as well. Moreover, in a mentorship program, the mentor can benefit from the process too.

With coaching, the line between the company and the employee is more blurred. Coaches take into account both parties’ needs and expectations of the coaching process.

  • Business Knowledge

Since mentors are usually from the business, they are obviously the party with more knowledge about the organization and industry in which they activate. While coaches can develop their expertise in a niche industry as well, it’s very common for them to take on clients from multiple sectors and adapt their approach on a case-by-case basis.

  • Contractual Obligations

Because mentors are usually part of the organization, they usually volunteer to take one member under their wing and provide counseling. Coaches on the other hand are hired by the company to provide these services and have clearer contractual obligations.

Coaching or Mentorship: Which One Yields Better Results?

Coaches and mentors provide very different types of help and support for individuals and companies. Choosing one over the other isn’t always wise, because when working together, they can both provide essential help for employees and the organization.

At the end of the day, it’s about the expected outcomes from each. With coaching, you expect the client to improve their skills and be better equipped to step into new positions. With mentoring, you expect the mentee to gain more confidence and learn the lay of the land from an insider.

And both are essential to the professional growth of an individual.

How Do You Measure Success in Coaching?

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As more and more individuals and companies are looking for coaching services than ever before, it’s important to talk about how to measure success in this field.

Talk about the benefits of coaching is everywhere. No matter if it’s personal, executive, leadership, or other, the perks of working with a coach have not been lost on anybody.

But let’s imagine ourselves a few months or even a year down the line, as you’re working hard alongside your coach. How can you tell if the process is working for you? What are the metrics that you and your coach should be focusing on to determine if it’s successful?

How Coaching Results Are Usually Measured

Coaching is not a one-size-fits-all approach. Even if a coach works with a specific methodology, their approach will still be personalized to suit the individual needs and expectations of the client. As a result, success itself is defined based on the particularities of each client. Understanding this key aspect of coaching helps reveal the key metrics that should be taken into account when looking to review the coaching results.

So to measure the results, you need to look at the main focus areas of the process and establish the optimal way to review these areas. For instance, how you measure the results can vary widely from one focus area to another.

If the coaching process is designed to assist an employee to assume a leadership position, some metrics that could be useful to track can include:

  • Employee engagement
  • Employee/leadership satisfaction
  • Coaching self-assessments, etc.

This would be a very different review from an instance where a person receives coaching to improve their performance, which may look at:

  • How well the employee reaches targets and goals
  • New skills acquired during coaching
  • How the employee uses their new skills, etc.

How Can You Know If Coaching Was a Success?

Usually, the coach and the client will define success from the get-go to leave little room for interpretations or mistakes. This is done both at an organizational and individual level.

Moreover, it’s important to have a clear picture of where the process starts. To do this, coaches will often ask clients to go through short evaluations that help establish the baseline. These evaluations can then be repeated later on and when compared, the coach and the client can see the areas of improvement (or lack thereof).

At a personal level, of course, there are many other signs that coaching has yielded some benefits for you:

  • Achieving specific goals
  • Increased self-confidence in your abilities
  • Becoming more productive
  • Coming up with new creative ideas
  • Becoming more responsible
  • Becoming more independent and self-sufficient, etc.

Coaching reviews help track the client’s progress and even give the coach a better understanding of the areas that may require more work.

But naturally, you can define your own success when it comes to coaching. What you perceive as beneficial or an improvement is just as important as what the company or even the coach does.